How to Attract Online Fundraising Donors

The continual involvement of social media and the digitization of our lives has bled into nearly every aspect of how businesses and organizations communicate with the general public. If you’re looking to raise funds for your organization or cause, then one of the most effective ways to do this is through online fundraising campaigns such as www.drivencoffee.com/fundraising or www.kickstarter.com. With a platform that can potentially reach millions of interested donors, online fundraising can be extremely lucrative; however, the success of these campaigns is directly based on how you can attract donors.

Method #1 – Create a Topic-Specific Blog

In our modern online world, content truly is king. Gone are the days where you can simply put up a donation button on your website and hope for the money to come flooding in. Online donors are far more picky as there are literally hundreds of thousands of available charities and causes looking for funds.

The most effective way to attract online donors is to attract those who are specifically interested in your topic or industry. Attract these viewers by creating a blog with highly-informative blog posts. When you provide readers with free, factually-based information, they immediately view your organization as an authority. This alteration in how viewers consider your organization directly affects how many donations you receive.

Method #2 – Connect Via Social Media

The value of social media on nonprofits and other organizations seeking funds through online fundraising events is paramount. With the ability to direct connect with millions of individuals, online fundraisers are lost without the element of social media. There are several ways to implement this plan to attract online donors, which include:

I. Standard Social Media Accounts – Social media platforms such as Facebook, Twitter and Pinterest are excellent ways to network with like-minded individuals as well as promoting your organization and cause through an organic method. The goal when dealing with social media is to actually communicate with users instead of blasting them with information regarding your organization. Create conversations. Spark debates. Involve users with your cause through dynamic conversation and graphic-rich content.

II. CrowdFunding Websites – These sites, such as Kickstarter, are an excellent way to network with donors while showcasing your fundraising efforts to countless internet users. The most important thing to remember when dealing with CrowdFunding websites is to sign up with the appropriate site. For example, KickStarter is primarily used for the creative projects while Crowdrise.com is designed specifically for charities and various causes. Always make sure to establish a presence on a relevant site to garner attention from those most likely to donate.

Benefits of a Coffee Fundraising Event

Whether you wish to raise money for a school, children’s program, charity or a specialized organization, how a fundraiser is carried out determines its overall success. The number of fundraising opportunities is only limited by your imagination. However, only a select few of these can provide the level of community involvement and financial donations as a coffee fundraiser. Due to the popularity of this beverage, the number of potential donors is only limited to the number of coffee drinkers in your community. However, the financial benefit is only one of the many advantages of holding a coffee fundraising event.

Coffee Fundraisers are Easy and Cost-Effective

There are several ways a coffee fundraising event may be carried out. The most popular out of these various methods is through brochures selling. This is traditionally used by school systems to sell various seasonal items. For example, it’s not uncommon for a school or department to hand out Christmas candy brochures to raise money for specific events. However, instead of candy, the brochure offers a wide array of coffee beans and blends.

The method of establishing a coffee fundraiser varies according to supplier. However, the majority of coffee companies, including Driven Coffee, that support fundraising events through the use of brochures do so in a simple three step process:

1. Request Brochures and Order Forms – The standard operation of this fundraising method is to simply contact your desired coffee supplier to receive fundraising-specific brochures and order forms. Generally, these are provided at no cost to the fundraising organization.
2. Distribute Brochures and Collect Order Forms – Once the brochures have arrived, they may be distributed to the community. Typically, brochures and order forms are sent out with an order due date. As this date approaches, order forms are collected from the donors and reviewed by fundraising staff.
3. Submit Order Forms and Receive Payment – After the order forms and payment methods have been collected, they are sent out to the coffee supplier. From here, the coffee company mail orders to your donors and the fundraising event receives a check or deposit.

Enhanced Visibility

Did you know that over 100 million Americans drink a cup of coffee each day according to USA Today? Due to the wide popularity of this beverage, utilizing it as a fundraising opportunity benefits the financial needs of an organization or cause while simultaneously enhancing visibility of your cause. Because the demographic of those who enjoy coffee spans all ages, genders and social groups, the advertising benefits of coffee fundraisers are within a league of their own. If you’re interested in raising funds, but also getting the word out about your school, charity or organization, then a coffee fundraising event may be your ideal choice.